Achievement Unlocked: New Etsy Shop

I’m excited (and a bit jittery) to say that my Etsy lingerie shop is finally open. I’ve been setting it up for a few weeks and still have *so many things* I want to add to it, but it’s a start that I feel proud of. Also excited to say I’m testing sizing and writing up directions for a sewing pattern I hope to release soon. The crafter life goals of sewing for others and pattern drafting do work well together.

So far, no full cradle bras because I’m writing up my 95 theses of how to fit a bra. Not really 95, but a few pages for sure. I’ve been reading a lot on sizing standards and the history of different measurement practices and vanity sizing, and now I see why most of us are totally confused by manufacturer sizing. More on this later when I get my fitting guide all hammered out, but the issue of adding four or five inches to your underbust measurement really throws a wrench in everything. What’s even more frustrating is that just using your raw underbust measure seems like it would clear up everything, but then you have to grapple with figuring out which manufacturers add inches to the underbust measure for their bands and which don’t, and with how individual brands approach sizing, because a 36B in one brand might be another brand’s 32DD. (I intend to use the raw underbust measure, myself, though I’ve found the high bust to be a better place to measure – right under the armpits, over the bonier part of the upper chest, since the underbust measure can vary so dramatically with breathing, sitting vs. standing, bloating, etc. It tends to be slightly larger than the underbust measure by an inch or two, which works out perfectly for me with my broad back and unusual proportions, but may not for everyone.)

For now, I’ve focused on lacy bralettes, underwear and garter belts in the shop, and I’m still learning the ins and outs of SEO and writing copy and it’s been actually kind of amazing in researching all of that to realize how much snake oil marketing stuff floating around out there is promising starry-eyed budding entrepreneurial dreamer types like myself that a fortune is there for the taking if we just fork out 2k for whatever guru’s online course! Ugh, gross. (They tell me that if I don’t set up a mailing list, the howling abyss demon of failure and loneliness and bad skin will come for me, so if you’d like to join the mailing list, it’s (here), and I did set up a 10% off code that will be sent to your email, and I promise I won’t spam you. Especially not with false scarcity marketing or canned enthusiasm adspeak crap, because the world has more than enough of that.)

Learning photography is infinitely more fun, though I think I lost at least a week to cussing my camera controls and my cat for jumping in the shot when I finally got all the elastics to lie flat for two seconds. You can really see the eternal conflict between my antique feminine, Marie Antoinette delicate aesthetic and my Morticia Addams for life/what would Cersei wear sensibilities:

And now I’m off to bed to listen to the rain. Mmm, gothic novel spring weather.

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